Market entry feasibility
A device that can be registered is not always a device that will sell. We assess the commercial case so that you commit with the numbers in front of you.
This is a regulatory affairs and market research consultancy service. It is offered separately from the clinical research services InnovexHealth CRO Pvt Ltd provides under its DRAP licence.
Procedure volumes
How many procedures use this type of device in Pakistan each year, and in which hospitals.
Competitors
Which products are on the market, who distributes them and at what price.
Landed cost
Duties, taxes, freight and regulatory costs added to the manufacturer’s price, to show the margin at realistic selling prices.
Clinician views
Structured interviews with practising specialists in Islamabad, Rawalpindi, Lahore and Karachi on what they use now and what would make them switch.
Five steps from scope to recommendation
A combined regulatory and market feasibility study typically takes eight to ten weeks.
Scope
We agree the products, the questions and the cities.
Desk research
We compile import, tender and published procedure data.
Interviews
We interview clinicians, procurement staff and distributors.
Model
We build the volume and landed-cost model.
Report
We present findings and a recommendation.
With regulatory feasibility
The two assessments work best commissioned together. The regulatory answer shapes the commercial one: registration time and cost go straight into the model.